sumurbor: UMC - the first platform for managing paid content and creating SMART-advertising in instant messengers!

Mobile ways of communication have become an important part of the life of modern people. Messengers are actively used not only for entertainment, but for working correspondence - this is the fastest and most effective way to contact a person at any desired time. Available, really fast and convenient - that's why many people choose instant messengers for regular communication. Every year, the number of people using applications of this type increases - this is confirmed by official statistics. This situation forces marketers to pay attention to mobile communication tools - this is an excellent opportunity to conduct large-scale advertising campaigns on such popular and demanded venues. People are much more responsive to such advertising, if we draw parallels with similar campaigns on TV. Unfortunately, often marketers are faced with huge problems, trying to launch an advertising campaign in certain instant messengers - too much time, as well as financial costs, are pushing away from this segment. The introduction of the blockade, as well as artificial intelligence, can significantly change the existing situation - this is the opinion of the creators of the decentralized project UMC.

Features of UMC

UMC is a decentralized platform that is designed to create, manage paid content, run smart advertising in selected instant messengers. The availability of innovative tools makes it possible to optimize the resources required to create and promote certain content. Artificial intelligence in conjunction with the blockbuster will realize the potential of the platform in a full-fledged format. The marketing campaigns that will be conducted in instant messengers will become more simple and effective. Users who view ads will be able to monetize the time spent on this.

Advertisers will be able to perform all the required jobs much more simply and efficiently using the decentralized UMC platform. The creation of a single entry point will reduce the time as well as the financial costs that are required for the correct communication between advertisers and channel creators. Advertisers will be able to view detailed channel statistics provided by their owners. This approach allows you to create and run a really effective advertising campaign in the necessary instant messengers.

In addition, the advertiser will need a special application, which the owner of the channel must confirm. The use of intellectual contracts allows for the conclusion of transparent, highly efficient transactions within the decentralized UMC platform. Advertisers will be able to place their ads on several channels - everything will depend on their preferences and the consent of the owners. Check the effectiveness of each advertising post will be very easy, thanks to detailed statistics, which will show transitions, huskies.

The Role of Artificial Intelligence in UMC

Neural networks collect information on each conducted advertising campaign in order to make the most effective algorithms for advertisers. AI creates special portfolios of advertising, which are formed taking into account many factors. Advertisers can automate the process of launching ads or specify all the required channels manually.

Efficiency of using blockade

The introduction of a block into the decentralized UMC platform makes it possible to solve practically all the existing problems of this segment:

The parties will be obliged to comply with the terms of the original contract, which are fixed within intellectual contracts;

The issue of payment - here it will be possible to use various crypto-currencies or fiat funds to make the necessary amount promptly and easily;

Transparency and security of all processes - no fraud and other suspicious schemes, all transactions are performed clearly and quickly.

Developers of the platform plan to add built-in wallets - this is an excellent opportunity to store the required funds in the crypto currency. At any time you can make payment without resorting to outside resources. Absence of intermediaries is a zero commission when processing and paying bargains. In addition, an internal exchanger will be added - at any time you can exchange the crypto currency for fiat funds and withdraw them from the system.